Sunday, February 9, 2014

Nautica Introduces "Black Sail" at the NYC2014 Fashion Week

Christopher Cox VP of Design and Creativity
The 2014 Mercedes Benz New York City Fashion Week experience culminated with the Nautica " Black Sail" fashion show event (at least it did for me). The show and the clothing were impressive, contemporary and inspirational, their use of technically engineered fabrics and the layering of intricate pieces showed the sophistication and simplicity of the brand's designs.

The tailoring was exceptionally clean, the fabrics were light and vibrant, and the designs were uncharacteristically modern and futuristic for a brand that's known for its classic look. Although, the brand slightly departed from its classic nautical style, it still retained its classic elements of functional parts and pieces. Nautica's new look will undoubtedly reinvigorated the brand's standing among today's consumers as one of country's premiere twentieth century lifestyle men's fashion icon.


A modern American classic, offers quality, design and value while capturing the essence of an active, adventurous and spirited lifestyle. Founded in 1983, Nautica has evolved from a collection of men's outerwear to a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. Now part of VF Corporation, a leader in branded quality apparel, Nautica has become one of the most important American lifestyle brands throughout the world.

Nautica took its name from the Latin word "Nauticus" for ship. Since one of mankind's first accomplishments in exploring the world was to take to the seas, a spinnaker logo was designed as a symbol of adventure, action and classicism. Today the world of Nautica represents both a rediscovery and reinterpretation of what Americans have always wanted to wear. Nautica is currently available in more than 64 countries with more than 170 Nautica branded stores worldwide


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