GEOFFREY BEENE® RE-LAUNCHES ICONIC DRESS SHIRT COLLECTION WITH NO-IRON TECHNOLOGY



February 19, 2014, New York, NY) – Geoffrey Beene, LLC (www.geoffreybeene.com), the leading Designer Men’s brand at department stores, is re-launching its iconic dress shirt collection, with No-Iron technology and extensive updates for the modern man. The re-launched collection, which retails for $55, will hit retail in Mid-February 2014 and includes a line of Classic fit, No-Iron sateen shirts and a line of Fitted No-Iron, stretch sateen shirts.

Catering to clients’ demands for wearable pieces that offer a clean fashionable look throughout the day, exemplifies the brand’s dedication to intelligent design, which is a hallmark of Geoffrey Beene. The new collection features seams that lay flat for a streamlined look and advanced no-iron technology for a wrinkle-free finish. Both the Classic and Fitted dress shirts include a variety of captivating colors and patterns for every occasion, perfect for day to evening wear with carefully designed construction.

The Classic fit, no-iron sateen shirt features:

• No-iron construction with fused shoulder seams that lay flat, allowing shirts to stay sharp and crisp all day
• Improved fit through shoulders, chest and waist
• Updated “spread” collar

The Fitted no iron, stretch sateen shirt features:

• No-iron construction in a stretch sateen fabric
• Fused shoulder seams lay flat which allows shirts to stay sharp and crisp all day
• Stretch sateen fabric allows for an exceptionally comfortable fit
• Improved fit through shoulders and arms. Chest tapers to the waist for a clean look
• Updated “spread” collar

“Geoffrey Beene Dress Shirts have laid the footprint for the brand at retail. The re-launch of the collection is an important direction as we continue to grow our position as the leader in the designer dress shirt category.” said Russell Nardozza, Senior Vice-President & Chief Operating Officer. “The addition of the No-Iron technology at accessible price points, offers value to the consumer.”

The collection will be available in Mid-February 2014 at retailers nationwide.


 


 ABOUT GEOFFREY BEENE®

 

Geoffrey Beene®, an international designer menswear brand with a unique philanthropic business model, is committed to a better future for us all - a fashion statement of social responsibility, shared and supported by our licensees and retail partners. Geoffrey Beene® offers head-to-toe dressing options that combine intelligent design, quality, style and value. Retailing in product categories, including dress and casual shirts, suits, neckwear, knitwear, loungewear, dress trousers, sport pants and shirts, sweaters, leather and jewelry accessories and eyewear, which are available nationwide at Macy’s, Belk, Bonton, Boscov’s, Men’s Wearhouse and other fine stores. Unique to the brand, 100% of net profits from Geoffrey Beene, LLC (in combination with the Geoffrey Beene Foundation) fund revolutionary research in all cancers through the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. The Geoffrey Beene Foundation also supports research towards the prevention and treatment of heart disease and supports the fight against Alzheimer’s, scholarships, veterans’ causes and the protection of women and children and man’s best friend.

Content and pictures courtesy of:

John Rice
Account Executive
Susan Magrino Agency
212.822.8167john.rice@smapr.com