TEAM USA WINS GOLD IN THE FASHION OLYMPICS AT THE SOCHI 2014 WINTER GAMES

An official outfitter of the U.S. Olympic and Paralympic Teams since 2008, Ralph Lauren has designed Team USA’s 2014 Official Opening and Closing Ceremony Parade Uniforms as well as a unique collection of village wear apparel and accessories, all of which embody the spirit of American athleticism and sportsmanship. Executive Vice President David Lauren comments; ‘Creating clothing for our athletes is extremely time consuming and the attention to detail is unprecedented. The love and passion that goes into it is incredible.”

The 230-member 2014 U.S. Olympic Team consists of 106 returning Olympians, including 13 Olympic champions. Meryl Davis, an ice dancer from the USA whose already claimed a bronze medal with her partner Charlie White, is one of the athletes featured in the video. The video captures the elite athletes’ commitment to their sport as well as their excitement for representing their country.

Sochi 2014 is the first Winter Olympics to be held in Russia since the break-up of the Soviet Union. With the rise of freestyle skiing and snowboarding, the 2014 Winter Games will see the inclusion of spin and grab-heavy disciplines such as Ski halfpipe, ski slopestyle and snowboard slopestyle, all making their Olympic debut.

 

 

 

Video and content courtesy of:

 

Jessica Costanza

TVC New York

www.tvcgroup.com