Thursday, February 27, 2014

GEOFFREY BEENE® RE-LAUNCHES ICONIC DRESS SHIRT COLLECTION WITH NO-IRON TECHNOLOGY


February 19, 2014, New York, NY) – Geoffrey Beene, LLC (www.geoffreybeene.com), the leading Designer Men’s brand at department stores, is re-launching its iconic dress shirt collection, with No-Iron technology and extensive updates for the modern man. The re-launched collection, which retails for $55, will hit retail in Mid-February 2014 and includes a line of Classic fit, No-Iron sateen shirts and a line of Fitted No-Iron, stretch sateen shirts.

Catering to clients’ demands for wearable pieces that offer a clean fashionable look throughout the day, exemplifies the brand’s dedication to intelligent design, which is a hallmark of Geoffrey Beene. The new collection features seams that lay flat for a streamlined look and advanced no-iron technology for a wrinkle-free finish. Both the Classic and Fitted dress shirts include a variety of captivating colors and patterns for every occasion, perfect for day to evening wear with carefully designed construction.

The Classic fit, no-iron sateen shirt features:
  • No-iron construction with fused shoulder seams that lay flat, allowing shirts to stay sharp and crisp all day
  • Improved fit through shoulders, chest and waist
  • Updated “spread” collar

The Fitted no iron, stretch sateen shirt features:
  • No-iron construction in a stretch sateen fabric
  • Fused shoulder seams lay flat which allows shirts to stay sharp and crisp all day
  • Stretch sateen fabric allows for an exceptionally comfortable fit
  • Improved fit through shoulders and arms. Chest tapers to the waist for a clean look
  • Updated “spread” collar

“Geoffrey Beene Dress Shirts have laid the footprint for the brand at retail. The re-launch of the collection is an important direction as we continue to grow our position as the leader in the designer dress shirt category.” said Russell Nardozza, Senior Vice-President & Chief Operating Officer. “The addition of the No-Iron technology at accessible price points, offers value to the consumer.”

The collection will be available in Mid-February 2014 at retailers nationwide.


 


 ABOUT GEOFFREY BEENE®

 
Geoffrey Beene®, an international designer menswear brand with a unique philanthropic business model, is committed to a better future for us all - a fashion statement of social responsibility, shared and supported by our licensees and retail partners. Geoffrey Beene® offers head-to-toe dressing options that combine intelligent design, quality, style and value. Retailing in product categories, including dress and casual shirts, suits, neckwear, knitwear, loungewear, dress trousers, sport pants and shirts, sweaters, leather and jewelry accessories and eyewear, which are available nationwide at Macy’s, Belk, Bonton, Boscov’s, Men’s Wearhouse and other fine stores. Unique to the brand, 100% of net profits from Geoffrey Beene, LLC (in combination with the Geoffrey Beene Foundation) fund revolutionary research in all cancers through the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. The Geoffrey Beene Foundation also supports research towards the prevention and treatment of heart disease and supports the fight against Alzheimer’s, scholarships, veterans’ causes and the protection of women and children and man’s best friend.

Content and pictures courtesy of:

John Rice
Account Executive
Susan Magrino Agency
212.822.8167
john.rice@smapr.com

Thursday, February 20, 2014

LEO'S WISDOM JEWELRY RELEASES THE BLACK COLLECTION

WHO: Leo’s Wisdom was born out of frustration and a deep desire to outwardly express the founder’s innermost characteristics in a way never before realized. Founder, Bre Harris, a visionary and an artist, was disappointed with the lackluster and often overpriced pieces available in the market.

WHAT: Leo's Wisdom Jewelry has released the high anticipated Black Collection. The Black Collection is a reimagined offering of Black Silver and Black Gold pieces paired with precious gemstones.

WHERE: The Black Collection is exclusively available for purchase on the Leo's Wisdom website.




Pictures and content courtesy of :

Janelle Langford of SUITE PR at Janelle@suitepublicrelations.com

Wednesday, February 19, 2014

Cockpit USA Introduces Fall 2014 Sweater Jackets

February 18, 2014 (NYC) - Cockpit USA introduces for Fall 2014 its new sweater jackets. For over thirty years Cockpit USA has demonstrated an unsurpassed commitment to excellence in style, creativity, and quality when it comes to designing fashionable men's lifestyle wear, and their new line of sweater/leather outerwear continues in the same vein. Made of the finest materials and meticulous construction, the jackets are not only great to look at they are also assembled to last.

The company has taken several of the most iconic military coats the A-2, G-1, B-3, MA-1 and the Navy Peacoat and reconstructed them into attractive endurable woolen sweaters with strategically placed calfskin leather sleeves and accents. The designs are consistent with the company's history and commitment to demonstrating the best of military styles. In addition, to their new sweater coat the brand also carriers another military inspired coat the N3B Parka and it too has leather placed in intricate place throughout the coat.




 











About Cockpit USA:

Cockpit USA is a brand built on the firm foundations of an affinity for leather, aviation and an all American heritage. With a story that begins in the skies… It was in the early 70s when President and founder of Cockpit USA Jeff Clyman was taking flight in WWII aircrafts sporting his father’s Army Air Corps aviator jacket, when he was bombarded by crowds of people wanting to know where they could get their hands on one too.

Based in New York City and originally started in 1975 under the corporate name Avirex Ltd, Cockpit USA has a vibrant history. As a current contractor to the U.S. Government, Cockpit USA has supplied the USA government with various products including since 1990 the A-2 leather pilot jacket. Cockpit USA has also supplied various foreign governments with their own version of the A-2 pilots’ jackets as well as Navy jackets for certain USA submarine units and international Navies.

Cockpit USA is a name synonymous with authenticity and a sense of strong American legacy. A lifestyle that has been adopted by iconic celebrities such as Sylvester Stallone, (Rocky III wearing the company’s B-3 shearling jacket), Governor Arnold Schwartznegger, Bruce Willis, Nicholas Cage, Steven Spielberg, Steve McQueen, Tom Selleck, Jerry Seinfeld, Lenard Nemoy, Dan Akroyd, PDiddy, Hugh Jackman, Richard Simmons, Sharon Stone, Christina Aguilera, President Bush and President Obama and just recently Beyonce!

The contemporary collection, Civilian Pilot Training, is a capsule under Cockpit USA specializing in leather and textile outerwear, knitwear and shirting. With each piece being a translation of the company's vast treasure trove archive of genuine historic military finds, styles are recreated with expert craftsmanship and commitment to quality. A true salute to garments of times past and the heroes who have worn them, Cockpit USA maintains a signature standard of execution; manufacturing 80% of products at home in the U.S. using only leathers of the highest grade, heavy duty hard ware with inspiration drawn from military design.

Pictures and history courtesy of:

Cockpit USA

 

Tuesday, February 11, 2014

TEAM USA WINS GOLD IN THE FASHION OLYMPICS AT THE SOCHI 2014 WINTER GAMES

An official outfitter of the U.S. Olympic and Paralympic Teams since 2008, Ralph Lauren has designed Team USA’s 2014 Official Opening and Closing Ceremony Parade Uniforms as well as a unique collection of village wear apparel and accessories, all of which embody the spirit of American athleticism and sportsmanship. Executive Vice President David Lauren comments; ‘Creating clothing for our athletes is extremely time consuming and the attention to detail is unprecedented. The love and passion that goes into it is incredible.”

The 230-member 2014 U.S. Olympic Team consists of 106 returning Olympians, including 13 Olympic champions. Meryl Davis, an ice dancer from the USA whose already claimed a bronze medal with her partner Charlie White, is one of the athletes featured in the video. The video captures the elite athletes’ commitment to their sport as well as their excitement for representing their country.

Sochi 2014 is the first Winter Olympics to be held in Russia since the break-up of the Soviet Union. With the rise of freestyle skiing and snowboarding, the 2014 Winter Games will see the inclusion of spin and grab-heavy disciplines such as Ski halfpipe, ski slopestyle and snowboard slopestyle, all making their Olympic debut.


 
 
 
Video and content courtesy of:
 
Jessica Costanza
TVC New York


Sunday, February 9, 2014

Nautica Introduces "Black Sail" at the NYC2014 Fashion Week

Christopher Cox VP of Design and Creativity
The 2014 Mercedes Benz New York City Fashion Week experience culminated with the Nautica " Black Sail" fashion show event (at least it did for me). The show and the clothing were impressive, contemporary and inspirational, their use of technically engineered fabrics and the layering of intricate pieces showed the sophistication and simplicity of the brand's designs.

The tailoring was exceptionally clean, the fabrics were light and vibrant, and the designs were uncharacteristically modern and futuristic for a brand that's known for its classic look. Although, the brand slightly departed from its classic nautical style, it still retained its classic elements of functional parts and pieces. Nautica's new look will undoubtedly reinvigorated the brand's standing among today's consumers as one of country's premiere twentieth century lifestyle men's fashion icon.



Nautica

A modern American classic, offers quality, design and value while capturing the essence of an active, adventurous and spirited lifestyle. Founded in 1983, Nautica has evolved from a collection of men's outerwear to a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. Now part of VF Corporation, a leader in branded quality apparel, Nautica has become one of the most important American lifestyle brands throughout the world.

Nautica took its name from the Latin word "Nauticus" for ship. Since one of mankind's first accomplishments in exploring the world was to take to the seas, a spinnaker logo was designed as a symbol of adventure, action and classicism. Today the world of Nautica represents both a rediscovery and reinterpretation of what Americans have always wanted to wear. Nautica is currently available in more than 64 countries with more than 170 Nautica branded stores worldwide



  

Sergio Dávila: Presents the Urban Canvas Collection Fall/Winter 2014

Urban Caravan- a blend of color, history and adventure make up the Sergio Davila Fall/Winter 2014/15.

The free spirits of nomadic tribes roaming rural Brazilian lands in caravans set the mood for this season. There have been Gypsies in Brazil since the sixteenth century and the romantic ideal of their dancing around a flickering fire to rhythmic clapping and chanting inspire this collection’s hues of ruby red and emerald green.

Loose-fitting shirts and jackets with knit and leather sweatpants are a key silhouette derived from Brazilian gypsy horsemen’s trousers and jackets. Gorgeous knitted jacquard sweaters in browns and blues are specially crafted with baby alpaca and fine organic cotton, both native to Peru. Baby Alpaca is of a finer grade that standard alpaca grade, indicating the luxurious nature of the Sergio Davila brand.

“My heritage and roots are always the starting point of developing a new collection. I reflect on my journeys in between the three Americas and find the perfect intersection of design and culture for my clothing.

Since launching his brand in 2004, Dávila has won awards and accolades in the United States and Peru. He was the winner of the Fashion Group International’s Rising Star Award for Best Menswear Designer 2009, and in 2010, was nominated for Best Menswear Designer by the Ecco Domani Fashion Foundation. The Sergio Dávila brand has three flagship stores in South America. In the United States, the brand is available exclusively at the New York flagship.