Saturday, February 8, 2014

Bonobos Introduces the Optimal Suit for Spring and Summer - The Foundation Suit

Bonobos Foundation Suits offer a made-to-measure feel available off the rack, and a fit that works for a range of body types. The Foundation Suit jackets are slightly tapered through the body for a fitted but not-too-tight feel. Jackets are also lined and feature contrast pattern binding, adding Bonobos’ signature pop of color.

In addition, Bonobos also offers vests for the Foundation Wool suits in navy, charcoal, and light grey for a 3-piece option. Falling in line with Bonobos design for better-fitting suits, the vests are also slimmer in construction. Snuggly fitting across the shoulders and hitting right at the hips, the vests add a more formal look to the wool suiting.

“Fit is the most important detail for a suit. Marry that with classic color options and quality fabric, and you have a great looking, versatile suit for every occasion,” says Dwight Fenton, Bonobos VP of Design.

Fenton’s simple suit tips to find the right fit:

  • Fit starts with the shoulders: The jacket should grab your shoulders snuggly but not be overly tight. If the shoulders fit, pretty much anything else can be adjusted.
  • Length matters: To determine the appropriate length, you should be able to cup the bottom of the suit with your arms by your side.
  • Show some shirt: A flexible but general rule of thumb is to have a quarter-inch of your shirt cuff showing. If you’re wearing a heavier cuff, like a French cuff, you may want to show a little more.

About Bonobos

Bonobos is a clothing brand focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guide shops, e-commerce showrooms that deliver personalized, one-to-one service to those wanting to experience the brand in-person.

In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named "One of America’s Hottest Brands" by Advertising Age, "Best Men’s Pants" by New York Magazine, one of Inc. Magazine’s "20 Awesome Facebook Pages" and was awarded Crain’s "Best Places to Work in New York City". Visit

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