Monday, March 10, 2014

JOHN VARVATOS OPENS ON MADISON AVENUE

MARCH 6, 2014 — New York, NY - John Varvatos is pleased to announce the opening of the first John Varvatos Store on New York City’s famed Madison Avenue. Inspired by a classic Manhattan Upper East Side apartment, the new boutique will be a one-of-a-kind retail experience. Adding to the growing roster of retail locations, the brand’s total of stores now numbers 13. This latest incarnation is located at 765 Madison Avenue, New York, NY.

With over 4,200 square feet, the Madison Avenue store will offer a luxurious well-appointed assortment of the John Varvatos Collection. There will be a strong focus on tailored clothing, as well as, a complete selection of footwear styles and accessories that reflect Varvatos’ chic, rock n’ roll gentleman esthetic. An extensive selection of rock-influenced jewelry, Ernst Benz by John Varvatos limited edition watches and deluxe audio equipment, such as the handcrafted modern record console from SYMBOL audio, will round out the product offerings.

“Opening a store on Madison Avenue has always been a dream of mine. I wanted to reflect a vibe that felt authentically Upper East Side residential, with a modern edge. This has been a very personal project and I couldn’t be more excited,” says Varvatos. With a mission to create an exceptional environment, the Madison Avenue flagship will be launching a personal wardrobe service and made to measure program by providing old world workmanship with refined tailoring and an enriched shopping experience. Through this, Varvatos will deliver the ultimate in personalized styling, selection and service.

Reminiscent of an uptown apartment, the shop has white oak herringbone wood floors, detailed crown moldings and a skylight atrium. Its interior details also include white exposed brick walls, custom built-in wardrobes and antique hardware elements. Thirty-six custom made bronze convex mirrored panels cover the ceiling, a clear reflection of the store’s rocker-cum-gentleman feel. Sun bleached and hand crafted carpets create intimate areas throughout, thus giving the client a warm and inviting shopping experience. Guided by his love for craftsmanship, John worked with a local ironworker to design artisanal hand-forged items that can be seen throughout the space, from fixtures to accent tables. With an eclectic mix of antique and modern pieces found around the world, such as a refurbished 19th century Parisian vitrine and a twelve foot charcoal flannel mid-century couch, the space encompasses an uptown Varvatos aesthetic.

The Varvatos team has infused this new location with the elegance, character and patina long associated with the brand. The walls feature familiar and unpublished work from the biggest names in music photography, as well as rare intimate portraits and live-performance shots of music greats from the 1960’s through current day. In partnership with Rock Paper Photo, Varvatos has selected a collection of images with a focus on iconic jazz and rhythm and blues greats for the Madison location – limited edition fine art prints, hand-signed by the photographers will be available for purchase.


The overall effect is subtle, with a richly textured, rough-hewn elegance establishing John Varvatos as the next true retail destination on Madison Avenue. Take a look at the brand's Spring/Summer 2014 Collection.





ABOUT JOHN VARVATOS:

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007 and The CNN Style Award’s “Menswear Designer of the Year” in 2013. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch JOHN VARVATOS RECORDS in February 2014. The collection is distributed in freestanding John Varvatos boutiques across the U.S. and Canada, online, as well as in better department stores throughout the world.



Visit us at www.johnvarvatos.com or join us on Facebook: www.facebook.com/johnvarvatos



Content and pictures courtesy of:

Diego Louro
p. 212-812-8019
diegolouro@johnvarvatos.com

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