Saturday, September 6, 2014

Tumi Introduces Two New Styles to Its Line of Protective Eyewear

Having the right pair of sunglasses is essential to enhancing a gentlemen's visual protection and style. Selecting eyewear that can still make you look attractive while providing you with the highest quality of UV rays protection can be a difficult and daunting task. Not making the process any easier for consumers, is having to sift through the hundreds of countless eyewear brands and styles currently flooding the market. What is even more of a challenge for men is finding eyewear that looks and feels distinctively masculine. As difficult as the task can be, Tumi has distinguished itself in the market as a brand that can meet all of the unique challenges men face when selecting the appropriate protective eyewear.

Tumi, the lifestyle travel and business brand mostly known for its briefcases, backpacks, totes, and luggage expanded its portfolio in 2011 by adding protective stylish eyewear. The company has incorporated the same innovation and technology into its eyewear that it has become renown for in its travel and work accessories products. According to CEO Jerome Griffith " “As a lifestyle brand, eyewear is a natural extension for Tumi. Utilizing technically engineered materials and skilled designs each style presents a harmonious balance of form and function. The eyewear collection speaks to the brand’s DNA and is a continuation of Tumi’s philosophy of design innovation.” (Bloginity Network, 2012)

The brand specifically engineered the eyewear for performance, comfort and functionality and in the process employed the latest technology and materials. According to the website Bloginity "renowned lens manufacturer Carl Zeiss developed an exclusive Tumi ZR3™ CR-39 Polarized lens that offers superior optical and visual performance while delivering outstanding polarizing efficiency. Tumi ZR3™ is an exclusive, transparent lens coating created by Zeiss that allows dirt, water, oil and dust to slip off the surface of the lens, reinforcing Tumi’s commitment to infusing the highest level of quality into all of its products."

Manufactured in Japan, the company constructs the Traverso (Italian word for travel) frames for durability and flexibility, it uses beta titanium, featherweight aluminum, handmade acetate and non-corrosive stainless steel. Hand-wrapped leather treatments, special acid- and laser-etching techniques, and unique injected rubber temple tips all evoke classic Tumi style.

The Kawazu



True aviator style is modernized with a stainless steel frame that is etched with Tumi's signature ballistic weave pattern. Features a Redtenbacher hinge construction, bold Tumi logo placement and sleek lines that highlight this perennial favorite. Temples have "rings of Saturn" temple tips. Comes with a ballistic nylon case that folds flat and is ideal for everyday use, travel and storage. Made in Japan.

The Barrow



Handsome, contemporary styling is defined by clean and simple features in our Barrow sunglasses. The updated shape of the lenses is accented with textural temple details that recall Tumi's signature ballistic nylon pattern. Made from acetate with stainless steel. Comes with a ballistic nylon case that folds flat and is ideal for everyday use, travel and storage. Made in Japan.

Model Akief Sheriff of Elegant Men Style





About Tumi, Inc.

Tumi was founded in 1975. Tumi is a global, premium lifestyle brand whose products offer superior quality, durability, functionality and innovative design. We offer a comprehensive line of travel and business products and accessories in multiple categories, building on our strong heritage of producing high-end performance travel goods and business cases.

As of December 31, 2013, we distributed our products globally in over 75 countries through approximately 1,900 points of distribution. We utilize multiple channels, including retail, wholesale and e-commerce. This multi-channel approach focuses on points of distribution that foster and enhance the Tumi brand. We sell our products directly to consumers through a global network of 130 company-owned locations, consisting of full-price stores strategically positioned in high-end retail malls or street venues, outlet stores in premium outlet malls and our e-commerce websites.

We sell our products indirectly to consumers through various channels that include partner stores (wholesale accounts operated by local distributors or retailers that carry only Tumi products and are governed by strict operating guidelines that we dictate), our global wholesale distribution network of specialty luggage retailers, prestige department stores and business-to-business channels, retail concessions within prestige department stores and third-party e-commerce sites.

We design our products in our U.S. design studios and selectively collaborate with well-known, international industrial and fashion designers for limited edition product lines. Production is sourced globally through a network of suppliers based in Asia, many of which are longtime suppliers, and the Caribbean.

We offer travel and business products as well as accessories. Travel products include wheeled and soft carry-on luggage, garment bags, totes, duffels, wheeled packing cases and travel kits. Business products include business cases, day bags and totes. Accessories include small leather goods, travel electronics and other accessories.

We have grown our business by focusing on five founding principles:

•Excellence in design
•Functional superiority
•Technical innovation
•Unparalleled quality
•World-class customer service

Some content and pictures courtesy of:

Tumi, INC
Bloginity.com
Shanetta McDonald
PR & Communications Manager, REM Eyewear
O: 818-827-0115
smcdonald@remeyewear.com




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