Saturday, January 18, 2014


January 17th, 2014 (New York, NY) – Sean John announced today the debut of its new Spring 2014 ad campaign, entitled Dream Big. The campaign features actors, musicians, and a renowned chef who are living out their dreams in their professional endeavors. For the campaign, Sean John inked Mack Wilds, Roble Ali, Rob Beitzel, Pheo and Cashius Green.

“Diddy often uses: DREAM IT, WAKE UP, DO IT. When he created the Sean John line, it was with this mantra in mind. This is a brand for those who not only dream but DREAM BIG” explains Jeff Tweedy, President of Sean John. “Our Dream Big campaign concept is meant to celebrate those men who make their dreams a reality. We worked with the next generation of dream makers; men of creativity, vision, and drive…men who can follow in the footsteps of a visionary like Mr. Combs”

Wilds is best known for his acting roles as Michael Lee and Dixon Wilson on HBO’s “The Wire” and CW’s “90210” respectively, but before he hit Hollywood, Wilds dreamed of a career in music. In 2012, Wilds hooked up with Grammy Award-winning music producer Salaam Remi and signed with his Sony-distributed Remi Fa record label. Together the two recorded Wilds’ 2013 debut album New York: A Love Story, a 1990s hip-hop-centered, R&B-laced tale of love and loss.

Ali, Star of Bravo’s Chef Roble & Co. RoblĂ© Ali has provided his culi­nary services for notable individ­uals including President Obama, Leonardo DiCaprio, John Legend, Jack Nicholson, and Michael Jackson to name a few. With his unique team of tal­ented chefs and event produc­ers, RoblĂ© creates captivating, one-of-a-kind dining experiences for high-end clientele across the country. His show is currently set to begin it’s 3rd season on Bravo this summer.

Beitzel began his career with guest spots on LAW AND ORDER and ER and quickly became firmly rooted in the New York theater world working closely with playwrights like Adam Rapp, later starring in Mr. Rapp’s directorial debut film, WINTER PASSING, opposite Zooey Deschanel. In 2014 Beitzel can be seen in the HBO series TRUE DETECTIVE opposite Matthew McConaughey and Woody Harrelson.

Pheo represents the UTB Life$tyle creative collective, along with his frequent collaborator Cashius Green. PHEO and Cashius Green met in high school and instantly bonded over their shared love of hip-hop, art and fashion. The 26-years-old lyricist released his first mixtape, Word to Your Blogger, in 2009 showcasing his superb writing talent and wordplay.

Cashius Green is a rising star among the leaders of the new school of West Coast hip-hop. As a partner in the popular UTB Life$style streetwear brand—best known for its collaborations with Wiz Khalifa’s Taylor Gang—his work is inspired by his passion for music, fashion and art.

“As a brand, we look to the future of fashion. The Dream Big concept best communicates our brand positioning by examining those who, like Mr. Combs, had a dream, woke up and did it!,” Tweedy added. “This next generation of talent exemplifies the Sean John man of today; talented, smart, hard-working, and fashionable. The Sean John man strives for nothing but the best and these men exemplify that ideal.”

Sean John’s Spring 2014 collection will be available at Macy’s store across the country and online at beginning in February 2014.


Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May 2010, Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Holiday 2010. The Sean John product is available online at and in over 400 Macy’s stores across the country, with additional doors to be added in the years ahead. Learn more at

Pictures and content courtesy of:
 Heather Skolnik

No comments:

Post a Comment